FedEx Mobile Solutions and Responsive Design
Art Direction Web Design Responsive Design Front-end Development
I had a really cool opportunity to work on a large FedEx project while I was working with the team at Archer>Malmo in Memphis. FedEx had initiated a few mini sites as their first steps into moving toward incorporating responsive design and best practices for mobile user experience. The team at Archer>Malmo were given two sites specifically: "Mobile Solutions," featuring their mobile apps and useful services available to consumers on mobile devices; and a new service they were trying called "Ship and Get," basically a PO box service available at select FedEx retail centers.
I had the opportunity to work with the FedEx Global brand managers a few times, consult on responsive design practices, and present many different ideas. We explored and created more of an overall visual design system, and front-end guide that would potentially serve as a starting point for implementing responsive design throughout other pages and sites they managed. This forced us to approach the situation from a much broader perspective, creating more of a design-style-guide for web elements. We developed different designs of content tiles, pages, buttons, etc - all in line with the FedEx Brand guidelines. We even built a working front-end library that would allow indivuduals to select front-end design elements and code snippets. They could piece these elements together to build web pages, and just fill in ther content. It was designed for in-house developers to use in building web pages. Dealing with such a large brand and company had it's challenges, but it was exciting and extremely valuable experience.