Planet Tan Redesign

Art Direction Web Design Responsive Design Front-end Development

Planet Tan - Website Responsive Design mobile screen
Planet Tan - Website Responsive Design tablet screen
Planet Tan - Website Responsive Design desktop screen

Planet Tan is one of the largest franchises in the Dallas, TX area. They have a very playful brand targeting younger women who love tanning. Their website was not terrible, but they were ready for a refresh. They were one of Archer>Malmo's clients and I did I lot of work on their account, designing landing pages, special offers, tons of email campaigns, etc. So being so familiar with the brand, they tasked me with the complete redesign of the website. It needed to be fun, trendy, and on brand. Betty, their feature model, needed to be shown a lot. "Betty quotes" as we called them, were placed throughout the site. I worked through the overall art direction for the new site, with the digital strategy team so the content would work with the design (and visa versa), and on especially on mobile devices. I also worked a lot with the development team, helping them get everything built and launched. It was a huge project to take on, but everything worked out great and the clients were super pleased.

Visit their website: PlanetTan.com

Planet Tan Web Design - example in phone Planet Tan Web Design - example in tablet Planet Tan - Website Responsive Design mobile Planet Tan - Website Responsive Menu Design mobile Planet Tan - Website Responsive Menu Design mobile

Examples of small size layout and design, and mobile navigation menu design

Planet Tan Home Page - Website Responsive Design tablet

Medium Size Layout

Planet Tan Specials Page - Website Responsive Design tablet

Medium size layout and design of page for Special Offers

Planet Tan Home Page Design - Website Responsive Design desktop

Desktop size full layout and design

Planet Tan Locations Page - Website Responsive Design desktop

Locations Page Design on Desktop

Planet Tan Pricing Page - Website Responsive Design desktop

Pricing Page Design on Desktop