Planet Tan Redesign
Art Direction Web Design Responsive Design Front-end Development
Planet Tan is one of the largest franchises in the Dallas, TX area. They have a very playful brand targeting younger women who love tanning. Their website was not terrible, but they were ready for a refresh. They were one of Archer>Malmo's clients and I did I lot of work on their account, designing landing pages, special offers, tons of email campaigns, etc. So being so familiar with the brand, they tasked me with the complete redesign of the website. It needed to be fun, trendy, and on brand. Betty, their feature model, needed to be shown a lot. "Betty quotes" as we called them, were placed throughout the site. I worked through the overall art direction for the new site, with the digital strategy team so the content would work with the design (and visa versa), and on especially on mobile devices. I also worked a lot with the development team, helping them get everything built and launched. It was a huge project to take on, but everything worked out great and the clients were super pleased.
Visit their website: PlanetTan.com