Ritter Ag Redesign
Art Direction Web Design Responsive Design Front-end Development
Ritter Ag is a small team of agriculture experts based in Arkansas. Their previous website was looking very dated and they were needing a big refresh. Key goals were to feature the two distinct services they provide, Farm Management and Grain Services, and allow potential customers to easily contact them. The design was to be clean, fresh, modern, and trustworthy - very important aspects of their brand. I was able to provide the direction in designing the new site. Critical attention was given to clear calls to action, such as easily finding the phone number when on mobile, or easily finding contact info to specific reps. I made sure the design was resposive and usable on smaller devices - especially with an agricultural target audience where many may come across services such as this on their phones. Performance was also a big concern, targeting such rural areas that may not have strong data signals. I was able to work on a large team while at Archer>Malmo to accomplish the overall project, working alongside content strategy, and front-end and back-end development. As the project progressed I did my part to ensure the integrity of the design and experience, and that it remained consistent as we worked toward relaunching their website.
Visit their website: RitterAg.com