Sage South Logo Design
Logo Design Branding Consulting
Some succesful entrepreneurs were re-sparking a capital firm in Memphis with a new spin. They were taking a fresh approach to helping portfolio companies, and didn't want to appear like another cold, hard to reach, venture capital firm. They wanted to take the position of a firm that actually works with and helps companies of all levels - to become business cultivators, more than just investors. To that end, they asked for my help to design a new logo and name to help communicate this position. I decided to use a thick "S" reshape it to form a sage leaf and stem. I used a brighter green with a light turqoise tint to make it feel feel fresh, modern, and tech-oriented.